Syllabus |
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15.020/14.28 Competition in Telecommunications |
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Readings and course schedule are on the course schedule website
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15.020 Fall 2000 ASSIGNMENTS AND GRADES UPDATED 11/21/00 Class Participation Students are expected to attend all classes. The TA will take attendance. Please prepare for each class by completing assigned readings. Your participation is important for the success of questions and answers sessions that occur when we host guest speakers. Assignments DUE DATES: Assignment 1 is due Oct 30, Assign 2 (for 14.28 only) is due Oct 11, Assign 3 is due Dec 4. All assignments are due in hard copy in class. NOTE: ASSIGNMENT 3 must be completed in groups of 5. Please turn in hard copies of all assignments. Assignments may be turned in to Professor Hausman’s office (E52-271A) or during class, as noted in the syllabus. Assignments should be double spaced with standard 12 point font. MIT Libraries has many research resources such as Forrester Research, Yankee Group, and Investext. Where appropriate, include footnotes and a bibliography. ASSIGNMENT #1: Executive Summary for a business opportunity in an emerging telecom segment (all students individually or in teams of 2) Using your understanding of course materials and technology, conceptualize an original business opportunity. Create a 5-7 page executive summary describing the opportunity and the competitive landscape of the segment. All papers will be kept confidential. Be creative, yet realistic. Assume your product launch must occur within the next three years. You may pursue an opportunity in any of the following spaces. If you want to pursue another topic, please advise the TA or Professor for approval.
Warning: DO NOT SELECT A "ME-TOO" COMPANY IN A DIFFERENT GEOGRAPHY. For example, replicating eBay in China is not acceptable. This assignment should focus on emerging technology or emerging opportunities. Your summary should answer these basic questions at a minimum. · Describe the product or service, and describe customers for the product.· How does it add value? Where does it fit in the value chain?· Describe the competitive landscape of the industry. Briefly explain the current state and then predict how it will evolve.· What other firms will compete in this space? How will you differentiate your firm from others?· You do not need to submit any financial models or time-to-market predictions (you can submit these if you want as an appendix).If you want assistance with this assignment, ask the professor or TA during office hours. ASSIGNMENT #2: Regulatory Analysis (For 14.28 students only, individually) Each student should research a recent regulatory decision, and analyze the economic impact of this decision. This paper should be 5-7 pages. · Briefly describe the decision and factors surrounding the decision.· How do you think the market will develop as a result of the decision?· Predict what might have changed had the issue been subject to pure market forces.More information can be found at http://web.mit.edu/course/15/15.020/attach/1428midtermpaper.docASSIGNMENT #3: Economic Analysis (all students in teams of 5) UPDATED 11/21/00 The term paper may be on any topic that relates to the themes of the course. It must be business strategy and economics orientated and not solely focused on a telecommunications technology. You have two options. Option 1: A 10-15 page paper double spaced, with a 5-8 slide powerpoint presentation. You must turn in the slides. The best papers take the perspective of one or two companies with contrasting positions, strategies or assets in a specific telecom market and apply economic and business strategy analysis to propose a strategy or approach to the issue(s) you have identified in describing the problem. The strategies should be analyzed within a competitive framework, taking account of relevant regulatory factors. You can present your findings to the class. This is optional. The slide presentation should be a 10-minutes in length and we will have a short Q&A. The presentation should be at a "high level" meant for the board or top executives, with details contained in the paper and backup material. More information can be found at http://web.mit.edu/course/15/15.020/attach/15020finalpaper.docOTHER IMPORTANT INFORMATION Recitations There will be optional class recitations on Fridays 10-11 to provide supporting information for those less familiar with the telecommunications industry. Recitation will not be held every week, so check the Resources page for the recitation schedule. The slides will also be published on the Resources page ( http://web.mit.edu/15.020/resources.html)Course Readings The optional, recommended text for this course is Annabel Dodd’s, The Essential Guide to Telecommunications, 2nd edition, in paperback. This text is available at the COOP, and can be found on reserve at the Dewey Library. This text introduces technologies relevant to the telecommunications marketplace, and is strongly recommended for students that are new to the industry. Two other texts will be kept on reserve at Dewey Library. First, Newton’s Telecom Dictionary by Harry Newton and Ray Horak is an industry classic that helps readers understand many technologies and acronymns. Second, Steve Rosenbush from USA Today published Telecom Business Opportunities which contains many interesting anecdotes about firms in their early years. There is a course packet for the course: however, all of the readings are accessible on-line on the course web-site ( http://web.mit.edu/15.020/schedule.html). Many readings will be protected by a password, which will be distributed to registered students.All of the readings can be viewed in your web browser. All files will be stored in PDF format. Students may obtain the Adobe Acrobat Reader free from http://www.adobe.com/prodindex/acrobat/readstep.htmlCourse Dinners We intend to arrange dinners with as many speakers as possible, to allow small numbers of students to meet with key leaders in the telecommunications industry in an informal environment on the evening of the lecture. The dinners will take place at Legal Sea Foods, Main Street, Cambridge (5 minutes walk from Sloan) and will be funded by MIT. Students should sign up for dinner by filling out the questionnaire
distributed by the TA. The dinner list can be found here:
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