Introduction How to Brew Personas Useage Redesign References

User Personas:


Sam

Student Sam

''I need my coffee for late night studying sessions, but it needs to be cheap.''

Method of choice: Pour over

Justification: Cheapest equipment

Cost: $4.50-$18, $3.60-$6.00 for filters.

Trisha

Tasteful Trisha

''I like good coffee, but I only make coffee at home on the weekends so I don’t need a big pot.''I

Method of choice: French Press

Justification: Convenient, makes strong coffee, more consistent than pour over, no waste

Cost: $10-$25

Rachel

Rushing Rachel

''II like convenience but I don’t have the counter space for a plug-in pot.''I

Method of choice: Aeropress

Justification: Makes good coffee, easy to use and clean, durable

Cost: $30