It's Monday morning now, almost a week before Hawkinson sits in the booth readying the trailers. LSC volunteers, each with a different route, travel around campus putting up posters advertising the week's movies. Each of those posters was made in house by the Publicity Director Alex Rolfe and his staff. Rolfe had a curious start with LSC: "One of my friends suckered me into going to a print run," he says. "It started to be fun."

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