Design Element: Objective Statement

The objectives list defines a set of goals for a site to accomplish. Based on the purpose statement and audience definition of the site, you can list the specific information, communication, or activity your site will support.

The objective list may change as the purpose of the site changes or information about the audience changes.

Key Objective Practices

• Make your objectives as specific as possible.
• List only objectives that you can meet well.
• Research competitor sites that may share some of your same objectives.