2/3 PRODUCT ARCHITECTURE AND VARIETY

Meyer, M. H. and A. P. Lehnerd (1997). Chapter 1: The Power of Product Platforms. The Power of Product Platforms: Building Value and Cost Leadership. New York, The Free Press: 1-22.

Ulrich, "The role of product architecture in the manufacturing firm" Research Policy vol. 24 1995 pg. 419 - 440.

• What are the types of product variety?
• What drives the selection of product variety?

• What other elements can be included in product architecture to create product variety (i.e., service, software)?

• Bring to class a picture or other material for a product that you consider to have an interesting/good way of developing product variety

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