3/7   INCUMBENT FAILURE AND NEW FIRMS

Henderson, R., and Clark, K. 1990. "Architectural innovation: The reconfiguration of existing product technologies and the failure of established firms." Administrative Science Quarterly, 35: 9-30.

Christensen, C., and Bower, J. 1996. "Customer power, strategic investment, and the failure of leading firms." Strategic Management Journal, 17: 197-218.

Case: Continuous Casting Investments at USX Corporation, (HBS #9-697-020)
Note: Trends in the United States Steel Market, 1980-1996, (HBS #N9-698-018)

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