John's 21F830 Project Page

The Discovery Channel: Tunnel Vision

The Discovery Channel seeks to make money by attracting viewers to watch its station. There is nothing evil about this, in and of itself. However, the channel is selling education and truth. Because it is selling itself as an educational tool, one must be critical of its claims.

The Channel relies on fantasy stories to attract viewers to keep watching the channel, and on a ethnographic style of filming to convince the viewer that what they are watching is undoctored truth. In the end the viewer walks away having lived out a fantasy perhaps, but also with an extremely skewed view of the subject. The audience should learn to spot the tricks these channels use and not fool themselves into thinking that they are learning. Its especially important if one hopes to use this kind of medium to teach children. Children shouldn't be shown trash science just because adults believe it to be.

The Discovery Channel has two main techniques, both of which allow the station to make money at the expense of the viewers.

  • The first is a tendency to make the story, no matter what it is about, into a fantasy. This distorts the subject matter into a fairy tail. I have two examples of this. One is that of the miners in Columbia, on a show called "Treasure Hunters" . The other is called "Tribal Journeys" .

  • The other tendency of the shows is to use a documentary style of filming and narrating in the construction of the videos shown on the television. This style, familiar to many who have seen these films in high school adds credence to the video-article on the Channel, while at the same time limiting the film makers from discussing the complexity of many of the issues they are trying to get across. This exemplifies how the film maker can not communicate to her audience with the simple techniques of documentary film making.

    These two methods allow the articles on the Discovery Channel to be entertaining, while at the same time seem filled with undeniable truths. But this form of educational material is void of substantial knowledge. Until the audience both demands material of deeper thought, and is ready for it, the Discovery Channel will continue to show entertaining fantasies void of educational worth.

    Take a look at the Discovery Channel online.

    I havn't had enough time to see if, the online version is any better that the TV version. Take a look for yourself.