Marketing: An Introduction for Entrepreneurs
Barbara Bund
Tue Jan 16 thru Fri Jan 19, 09:30am-12:30pm, E51-325
Enrollment limited: advance sign up required (see contact below)
Signup by: 08-Jan-2001
Limited to 86 participants.
Participants requested to attend all sessions (non-series)
Intended for graduate students who must sign up in advance.
To start a business or to become involved in one, you'll need to understand marketing. This course provides an introduction to marketing. It introduces definitions and basic concepts of marketing: customers, market segment, marketing stategy, and the marketing mix (product, price, distribution, communication).
Note: This class is open only to graduate students who must sign up in advance. Send your name, course, and e-mail address to Surekha Vajjhala, at the MIT Entrepreneurship Center.
Contact: Surekha Vajjhala, E51-355, x3-3453, surekha@mit.edu
Sponsor: Sloan School of Management
Latest update: 01-Nov-2000
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