Marketing: An Introduction for Entrepreneurs
Barbara Bund
Mon Jan 12 thru Thu Jan 15, 01-04:00pm, E51-335
Enrollment limited: advance sign up required (see contact below)
Signup by: 08-Jan-2004
Limited to 70 participants.
Participants requested to attend all sessions (non-series)
Prereq: Non-Sloan graduate students encouraged.
To start a business or to become involved in one, you will need to understand marketing. This course introduces definitions and basic concepts of marketing: customers, market segment, marketing strategy, and the marketing mix (product, price, distribution, communication). Intended for non-Sloan graduate students; advance sign-up required. To register please email your name, MIT affiliation, grad year, and major to the address below.
Contact: Melanie Etchison, etchison@mit.edu
Sponsor: Sloan School of Management
Latest update: 30-Oct-2003
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