Keitai Cool: The Latest in Mobile Phone Lifestyles in Japan and Beyond
Yuichi Washida
Wed Jan 28, 04-05:30pm, 4-231
No enrollment limit, no advance sign up
Single session event
Japan's cell phone (or keitai) culture is the most developed in the world today, with new uses, marketing strategies, and social relationships increasingly transforming the ways people communicate and experience their own identity. Come hear about the latest developments in Japan from an advertising executive with 12-years experience in Hakuhodo, one of Japan's largest marketing firms and a leader in lifestyle research. In this session, we examine some latest survey data regarding media environment in Japan, the US, the Netherlands, and China, and introduce a new conception of marketing called “Situational Marketing.”
Contact: Yuichi Washida, 14N-207, 253-5038, washida@mit.edu
Sponsor: Comparative Media Studies
Latest update: 07-Nov-2003
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