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IAP 2004 Activity

How to Generate Compelling Business Ideas for the MIT $50K Business Plan Competition
Michael Osofsky
Tue Jan 20, 01-04:00pm, E51-145

No limit but advance sign up required (see contact below)

Are you an entrepreneur who would like to maximize your chance of success in creating a new high-tech business? Then, as you may already know, the most important thing to do in creating your business concept is to focus on solving a problem with high technology. Come learn a systematic method that will unearth compelling new markets for your business. The method is called the Lead User Method and it was developed by Professor Eric Von Hippel. This technique has fundamentally improved the way that innovative companies generate business concepts. Contact innovationclub-exec@mit.edu to register for this course (use the subject "LUM sign-up"). Sponsored by the MIT Innovation Club.
Web: http://web.mit.edu/innovation
Contact: Michael Osofsky, mosofsky@sloan.mit.edu
Sponsor: Sloan School of Management
Latest update: 06-Nov-2003

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IAP Office, Room 7-104, 617-253-1668 | Comments and questions to: iap-www@mit.edu | Last update: 21 August 2003