|
dCS Product Overview
| |||
 |
 |
 |
 |
|
|
||||||||
Glossary
- ACL
- Access Control List. An ACL defines the group (such as
ElementEditor) to which a user belongs. Each ACL has an associated list of permissions, such asreadorwrite. dCS uses ACLs to help control the security of the site. ACLs can be assigned to pages and tables to restrict user access.- Article asset
- A basic asset type, included in the CS-Direct Burlington Financial sample site, that holds the text of an article and information about it. It has many fields, such as headline, byline, and credit line.
- Article flex asset
- A flex asset, included in the CS-Direct Advantage GE Lighting sample site, that holds the text of an article and information about it. Its flex parent specifies only four attributes: body, byline, headline, and subheadline.
- asset
- The central organizational unit of CS-Direct, CS-Direct Advantage, and CS-Engage. The following are examples of assets: one image and the data that describes it, one article and the data that describes it, or one product for sale. A large site might contain millions of assets. In addition, nearly all the infrastructure in a site (for example,
template s andattribute s) are themselves assets. dCS defines two major categories of assets:basic asset s andflex asset s.- asset type
- A category of basic assets. Each asset must belong to an asset type. For example, Article is a popular asset type. An Article asset is an instance of an Article asset type. A site might contain millions of Article assets but only one asset type named Article.
- assignment
- The designation of an asset to a user or a project. A user with a
role in aworkflow process can receive assignments.- association
- In CS-Direct, a connection between assets of two different asset types. For example, you can create an association between an
Article asset and anImage asset .- attribute
- A characteristic associated with a flex family. For example, price, size, and color are typical attributes for a flex family that describes items in a product catalog. When defining an attribute, you specify its
attribute type andattribute editor .- attribute editor
- A short block of XML code that the CS-Direct Advantage GUI employs when prompting a user to enter an
attribute value. For example, an attribute editor for entering apriceattribute might display the local currency symbol, followed by a short text field.- attribute type
- The data type associated with an
attribute . For example, an attribute calledpricewould probably be associated with themoneyattribute type.- attribute value
- The data that a user assigns to an
attribute . For example, a user might assign the attribute valueredto thecolorattribute.- authentication
- The process of verifying that an entity (for example, a person, a corporation, or a computer) is whom it represents itself to be. In an open network, this is the foundation of all subsequent security measures.
- authorization
- The process of granting or denying a user permission to access a specific web resource or set of resources, based on the user's identity.
- basic asset
- The kind of
asset that CS-Direct manipulates. The data for a basic asset is stored in a single row of a single database table. Compare toflex asset .- blob
- Binary large object; for example, a PDF file. Content Server provides a specialized servlet that serves blobs efficiently.
- caching
- Storing pagelets and blobs in memory, on disk, or on a remote server. Caching dramatically improves performance.
- catalog
- In CS-Direct Advantage, the online list of products that you create for your delivery (live) site.
- collection
- An ordered list of assets associated with a particular asset type; for example, a collection of
Article asset s whose byline is a particular journalist. Aquery asset generates the initial collection, and then you rank the returned assets in the desired order.- Commerce Connector
- A dCS product that provides the interface between
CS-Direct Advantage andTransact .- confidence
- A scaling or weighting value used when a recommendation calculates the rating for an
asset .- content
- The text, images, and audio that make up a web site. Authors and artists create content.
- Content Server
- The underlying base layer of the dCS product family. Content Server provides extensive web development and delivery features.
- context-based recommendation
- An asset that returns a list of recommended items based on relationships between content or product assets in addition to the assets' ratings for the current visitor. The list of recommended items displayed on the site page is dynamically generated based on the content or product currently being displayed.
- cookie
- A string that Content Server sends to a browser to record information that is specific to a user. When that user returns to the web site, the user's browser automatically sends the cookie back to Content Server. Cookies are similar to session variables; however, sessions last only one visit but cookies can last indefinitely (or until they time out).
- CS-Desktop
- A dCS product that lets content contributors easily create, edit, and manage Microsoft Word documents.
- CS-Direct
- A dCS product that lets you create and manipulate
basic asset s. It provides an extensive user interface to let you control authentication, authorization, workflow, and publishing.- CS-Direct Advantage
- A dCS product, built on Content Server and CS-Direct, that additionally lets you create and manipulate
flex asset s, to create product catalogs, for example.- CS-DocLink
- A dCS product that allows content contributors to manage any kind of document through the familiar Windows Explorer interface.
- CS-Engage
- A dCS product that enables you to gather information about site visitors and customers so you can personalize the product placements and promotional offerings that are displayed for each visitor.
- CS-Satellite
- A dCS product that performs remote
caching for a dCS site. Use CS-Satellite to improve performance of a delivery site.- dCS
- divine Content Server. A suite of divine products, based on Content Server, that enable you to develop web applications, manage content, and deliver content.
- delivery site
- The public web site with which your visitors and customers interact. When your catalog database and online site are ready for visitors, you publish that content from the management site to the delivery site.
- delivery type
- The CS-Direct term for publishing mechanism, which is either
Mirror to Server orExport to Disk .- development site
- The dCS implementation that programmers and web developers use to design, develop, and test a site. The development site is usually protected so that site visitors cannot see it. See also
management site anddelivery site .- dynamic page
- A web page that a program generates in response to a user request. See also
static page .- element
- A file in the ElementCatalog database table that contains code and/or data. The information in an element can be written in XML, JSP, HTML, or JavaScript.
- ElementCatalog
- The dCS database table that holds all available elements on your system. The elements are arranged hierarchically, similar to a file system that stores files in directories and subdirectories.
- event management
- A way of triggering certain programs within the Content Server system to run at specific times and at specific intervals. Analogous to cron jobs on a UNIX system.
- Export to Disk
- A
publishing mechanism during which dCS uses templates to render assets into HTML. See alsoMirror to Server .- flex asset
- A set of name/value pairs, where each name is an
attribute and each value is anattribute value . Compare tobasic asset .- flex definitions
- The set of required and optional attributes that constitute a flex asset.
- flex family
- The CS-Direct Advantage set consisting of attributes, flex definitions, flex assets, flex parent definitions, and flex parents.
- flex parent
- A set of
attribute s andattribute value s that child flex assets automatically inherit.- flex parent definition
- The set of attributes that a flex parent is eligible to use.
- history attribute
- An individual component of a history type. For example, a history type called "purchases" can be made up of the history attributes "SKU," "itemname," "quantity," and "price."
- history type
- A group of history attributes defined as one entity and given a name. For example, a history type called "purchases" could be made up of the history attributes "SKU," "itemname," "quantity," and "price." Marketers use history types to define segments.
- Image asset
- An asset type provided by the CS-Direct Burlington Financial sample site that represents one image and information about it.
- Java
- A popular, high-level programming language created by Sun Microsystems. Java code and binaries are system independent, meaning that the same program will run on any modern computer.
- J2EE
- Java 2 Enterprise Edition. A standard set of protocols, toolkits, languages, and infrastructure for creating web-based applications. J2EE is a superset of Java 2 Standard Edition. Sun Microsystems produces J2EE.
- JSP
- Java Server Pages. JSP is a popular language for coding J2EE servlets. Sun Microsystems produces JSP.
- LDAP
- Lightweight Directory Access Protocol. LDAP is a popular system for storing information about users.
- live site
- Another name for
delivery site .- management site
- The site at which content providers and content editors work on assets and push them through a workflow.
- manual recommendation
- A recommendation asset that returns a static, preselected list of recommended items. It always returns the same items (assets) until an item is deleted from the Content Server database or is removed from the list. Compare to
context-based recommendation .- merchandising asset
- An asset that enables you to display promotional messages about your products to a site visitor based on that visitor's identity.
- Mirror to Server
- A publishing mechanism that copies content items (usually assets) from the
management site to thedelivery site . Also referred to as "mirroring." See alsoExport to Disk .- page
- In Content Server, the complete HTML output that the web server sends to the user's browser to satisfy a request for a particular pagename. A page sometimes comprises multiple pagelets.
- In CS-Direct, an asset that you use to organize what your site displays. Page assets can contain collections, articles, images, link sets, and any other type of content asset that was created for your site.
- pagelet
- The HTML generated when Content Server parses one
element . In some cases, one pagelet equals onepage ; however, more complex pages comprise multiple pagelets. CS-Satellite and Content Server cache at the pagelet level.- pagename
- The part of a URL that identifies a specific
page , as defined in theSiteCatalog database table.- personalization asset
- An
asset that enables you to display content tailored to a site visitor based on specificsegment s andrules .- placed pages
- CS-Direct page assets that have been assigned a position in the
Site Plan .- project
- An
asset that you use to organize your work. When you log in to CS-Direct, you can select a project from a drop-down list instead of searching for the individual items that belong to that project. Projects also provide a way to send multiple assets through a workflow process.- promotion
- An
asset that defines an offer of value (a discount) to the visitors based on the products that the visitor is buying and the segments that the visitor qualifies for.- publishing
- Moving content from the
management site to thedelivery site . The two publishing mechanisms areMirror to Server andExport to Disk .- query
- Searching a database for one or more rows that match certain criteria.
- Also, a CS-Direct asset that retrieves a list of assets from the database based on selected parameters or criteria. You use queries in pages, collections, and manual recommendations.
- rating
- A value that determines how important a CS-Direct Advantage product or content asset is to a member of a specific CS-Engage segment.
- recommendation
- An asset that determines which products or content should be featured or "recommended" on a site page. Recommendation assets are rules that are based on the segments that visitors qualify for, and, in some cases, on relationships between the product or content assets. See also
context-based recommendation ,manual recommendation , andSQL recommendation .- registration
- The process of entering user credentials into a database for subsequent authentication.
- rendering
- Converting information to a displayable format. In dCS, templates usually render
asset s into HTML for display on thedelivery site .- resultset caching
- Storing the results of a database lookup to save time on subsequent lookups for the same query.
- revision tracking
- Maintaining the history of the data inside a database table, noting what is being changed, who is making the change, and when the change is being made.
- role
- In CS-Direct, the term that describes user responsibilities. If your organization is using the workflow feature, tasks and privileges are usually assigned to roles rather than user names. Although you log in using your user name, it is your assigned role that determines what you can do. CS-Direct displays your role or roles at the top of every page.
- root element
- The first
element that Content Server invokes when a user requests a particular pagename.- rules
- Criteria that determine the content displayed on a web site.
- segment
- In CS-Engage, an asset that categorizes groups of visitors based on the visitor data that you are gathering about them. A segment asset represents a group of visitors with one or more characteristics in common, such as geographic location, gender, job description, and item purchased. Marketers use the visitor data assets to define segments.
- servlet
- A
J2EE -based server-side web application. CGI programs and servlets perform similar kinds of tasks; however, unlike CGI programs, servlets are persistent.- session
- The resources accompanying a visitor during one visit to the web site.
- session variables
- Temporary Content Server variables that hold information relating to the current session. For example, the user's login name is a session variable.
- site
- The set of hardware and software on which you develop, manage, or deliver web content. See
development site ,management site , anddelivery site .- SiteCatalog
- A database table, maintained by web designers, that maps pagenames to root elements.
- Site Plan
- A hierarchical tree in which you organize the page assets that you plan to publish for a site. When you log in to CS-Direct, the Site Plan appears in the left window of the main screen.
- SQL recommendation
- A recommendation asset that returns a list of recommended items obtained from a SQL query. The list of recommended items is dynamically generated by the query each time the recommendation asset is called by a site page.
- state
- The possible status of an asset during the life cycle of a workflow process. The same states can be used by many processes for different sites. Not every state must be used by a process. "Ready to Approve" is an example of a state in a publishing workflow. See also
step .- static page
- A web page (in HTML) that exists before a user requests it.
- step
- The movement of an asset through a CS-Direct workflow process. An asset can use more than one step to move from one state to another. "Send for Approval" is an example of a step in a publishing workflow. See also
state .- template
- XML or JSP code for
rendering assets of a specified asset type. For example, the template for an Article asset type might create HTML containing the headline, byline, and body of the specified Article asset. Templates determine how your site displays the information in the asset, usually through HTML. All content assets and the page asset can have a template.- Transact
- divine back-office software that processes payment cards, tracks order flow, registers buyers, and performs many other complex e-commerce tasks.
- unplaced pages
- CS-Direct page assets that have not yet been assigned a position in the
Site Plan .- visitor attribute
- A
visitor data asset that defines one single kind of information. For example, you could create visitor attributes named "years of experience," "job description," or "number of children." Marketers use visitor attributes to define segments.- visitor data asset
- A
visitor attribute ,history attribute , orhistory type . These assets define the kinds of information you want to gather about your visitors- workflow process
- In CS-Direct, a set of
state s connected bystep s. Assets can be (but do not have to be) assigned a workflow process. The states and steps are set up by the CS-Direct system administrator. When an asset is assigned a workflow process, the workflow ID is stored with the asset. The workflow process lets CS-Direct direct and track the assignment of assets to users and specifies what users can do with those assets through function privileges.- XML
- The acronym for eXtensible Markup Language. A tag language that you use to create web pages. XML is a superset of HTML.
|
|
||||||||||||||
