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Ultraseek 102 |
How do I "label" my content for the search engine?
The search engine uses both the title of a page and meta tags describing the content to score a document's relevance. This does not mean that every word you have in your document must appear in your title or in meta tags. This does mean that effectively labeling your web page with a title, a description, and some key words will help the search engine index your page, and will help the right pages come up when users search for information.
The code for meta tags is placed in the header:
<head>
<meta http-equiv="expires" content="25 Jan 1999">
<meta name="keywords" content="Massachusetts Institute of
Technology, MIT">
<meta name="description" content="MIT is devoted to the
advancement of
knowledge and education of students in areas that contribute to
or
prosper in an environment of science and technology.">
<title>Massachusetts Institute of
Technology</title>
</head>
CWIS does provide a FAQ on meta tags that explains how you specify these tags in your documents.
You can also create your own meta tags to search on and code a search interface that searches by those fields. The IAP guide is an example of this. Each IAP listing has a meta tag coded for sponsor, leader, title and category. Based on this coding, users can search for activities that match one of these fields.
Comments to
cwis-help@mit.edu