The recent science fiction film, Contact, opens with
a dramatization of how sound waves travel through space. As
the camera pulls back through our solar system, the soundtrack
goes back into time, past landmark moments in the history of
broadcasting -- the release of the Iran Hostages, All in the
Family, The Beatles, Milton Berle, the end of World War II,
FDR's fireside chats -- and then, the silent void of space.
The sounds
of silence, in this case, mask the erasure of history. The casual
viewer of the film might assume radio begin sometime in the
late 1920s and early 1930s, already operating within a national
system of commercial broadcasting. What we didn't hear were
thousands of overlapping voices as amateur radio operators shouted
their call letters and their messages into home-made crystal
sets. What we didn't hear were the dots and dashes made by Marconi
and countless other experimenters, amateur and professional,
who perfected the technology. Contact, a corporate product,
makes it impossible to imagine radio outside corporate control.
Perhaps,
the filmmakers concluded that such sounds would be too arcane
for a mass audience, confusing rather than illuminating. Yet,
this erasure of broadcast history is perplexing when you consider
how often Contact returns to the image of ham radio,
although its operators are more interested in communicating
with the dead or with space aliens than with each other. In
choosing not to reference the era of amateur radio, Contact
lost the chance to increase public awareness of an age when
participatory radio was the norm, rather than a marginal recreation.
Widespread
ignorance of this history has tremendous consequences at the
present moment. Once again, we are discussing the prospects
of utopian or apocalyptic change wrought by an emerging communications
technology -- in this case, digital media. Once again, we are
seeing the potential for a broad-based participatory medium,
and once again, we run the risk of losing it all to corporate
interests.
The digital
revolution, we are told, will enable us to participate in virtual
communities which overcome the alienation and isolation of contemporary
urban life. The digital revolution will facilitate participatory
democracy. The digital revolution will sweep aside the gatekeepers,
allowing free expression and broad access to information. The
digital revolution will free us from national governments; we
are now citizens of the "global village" or free minds
afloat in cyberspace. We live in an age where our ideas are
evaluated on their own merits, not on the basis of visual markers
like age, gender, race, or personal appearance, a world where
nobody knows you're a dog. We can all find a home on the net,
some place where everyone knows your name. This is the world
according to Wired and Mondo 2000.
Or alternatively,
the digital revolution will destroy the American home, as our
innocent children are exposed to video game violence, pornography
and cybersex. The digital revolution will isolate us from real
world communities and real world politics; cyberspace is a nether
world of illusionism, fraud, and escapism. The digital revolution
will destroy the rational culture of the book and replace it
with the chatter of second-rate minds. This the world according
to Time, Newsweek and CNN.
Everywhere
we turn, the digital revolution has been met with sensationalism
and overstatement; rarely has it been confronted with much historical
consciousness. If we are going to chart a middle path between
utopianism and media-bashing, if we are going to make meaningful
predictions about digital media's actual impact, if we are going
to make intelligent decisions about its regulation and its financing,
if we are going to take full advantage of its potential for
community-building, political activism, knowledge transfer,
and self expression, then we need to study the past. We can't
just talk about interactive technologies; we need to know more
about human interactions with technologies.
Here, at
MIT, we need to be engaged in a systematic dialogue among historians,
humanists, and social scientists knowledgeable about media's
past and those who are imagining, designing, and building media's
future. That means, we need to find ways around the great divide
between the "two cultures," between science and engineering
on one side and the humanities, arts, and social sciences on
the other. The two guys on the MIT seal -- one holding the book,
the other holding tools --need to turn around and talk with
each other! The challenges confronting us are both technological
and cultural, matters of hardware and software and matters of
community and democracy, and we are not going to respond adequately
to those challenges unless we take both sides seriously.
If we look
to the past, we will discover that the same social, political,
cultural and economic impulses that are fueling the digital
revolution sparked most previous communications revolutions.
As the North American continent was settled, we required technologies
that met the challenge of reaching out and communicating with
other Americans across massive distances. Americans demanded
participation in the political and cultural debates shaping
their democratic republic. And, they wanted contact with the
mother countries they left behind.
Radio was
one of many communication technologies promoted as bringing
the world into our parlor. From the start, radio was sold as
a participatory medium; many assumed there would be as many
transmitters as receivers. Radio would enable everyday citizens
to communicate their ideas, feelings, and experiences; it would
would give rise to a new and more democratic culture. Early
advocates like Hugo Gernsback spun elaborate fantasies about
a world radically transformed through better communications
and transportation. Many built their own crystal sets and joined
an expanding amateur radio culture. Much as we now talk of "surfing
the web," they spoke of "fishing the ether,"
bringing in remote signals, listening to faraway conversations,
and participating in geographically-dispersed communities. From
1906 to 1912, amateur use dominated the technology, with the
airwaves literally clogged with signals. Problems arose, with
pranksters tapping into government or military communications
channels, transmitting false information, or assuming fake identities,
and there was growing concern about radio's moral content. The
more one reads about the amateur radio culture of the early
1900s, the more strongly one sees parallels with the cyberculture
of the late 20th century.
Learning
more about this history can help us to identify the forces which
caused a dramatic shift in radio's use from a grassroots medium
to a more centralized system of commercial broadcasting. By
the early 1920s, radio was dominated by two national networks
-- NBC and CBS -- which still rule television today. Many factors
contributed to this change, including increased government regulation
of the airwaves intended to secure governmental and military
communications during World War I and, then, to protect the
growing interests of the broadcast companies. The attractiveness
of radio as a means of spreading advertising messages also played
a central role in displacing its grassroots use. Most consumers
found it easier to buy sparkling clean radio receivers, made
to look like nice furniture, rather than to build their own
transmitters, and they were content to listen to entertainment
and news, rather than engage in conversation. Our contemporary
talk radio may be the last vestige of this earlier participatory
ideal.
There are
early warning signs that something similar might happen to digital
culture -- the overloading of AOL, the Communication's Decency
Act, increased government interest in regulating cyberspace,
the growth of push-advertising, and the development of low cost
technologies which enable us to point-and-click but not to type
(great for home shopping, poor for cyber democracy). While we've
been busy celebrating the net's participatory dimensions, corporate
mergers concentrated most of our national media resources --
newspapers, radio stations, television networks, cable outlets,
film production companies, etc. -- in the hands of four or five
major multinational conglomerates such as Viacom and Warners
Communications Inc. This media concentration expands the rule
of cultural gatekeepers over what messages get into broad circulation,
even if we can now speak back in cyberspace.
I don't
mean to sound like a prophet of doom. Many factors indicate
that the digital revolution will have a more enduring social,
cultural, and political impact than the amateur radio movement
did. Yet, ignorance, apathy, and self-confidence blind us to
real threats to maintaining a broad-based participatory media.
MIT needs to take the lead in educating not only our own community
but the broader public about the emerging digital culture and
its historical context.
Students
who would like to know more about these issues are encouraged
to enroll in a new HASS-D subject, 21L:015 Introduction to
Media Studies, which examines the social, cultural, and
political impact of communications technologies from Homer to
cyberspace.
All members
of the MIT community are encouraged to learn more about media
studies through a year-long series of events, including speakers,
conferences, film screenings, and readings by noted science
fiction writers, sponsored by the Media in Transition Project
and funded by the Markle Foundation.