Lead User Project Tutorials

Lead User Project Handbook

A practical handbook useful for teaching about or conducting lead user projects.

Lead User Project Videos

The videos below can be used in conjunction with the Lead User Project Handbook. Each video addresses one major aspect of a lead user project in 10-15 minutes. The videos were written, produced and directed by Dr. Joan Churchill, and made with support from 3M. They are offered for free download under a Creative Commons License.