15.220 Global Strategy

Syllabus

PART I: FRAMEWORKS FOR ANALYSIS

April 3: OVERVIEW: GLOBALIZATION AND THE INTERNATIONALIZATION OF FIRMS

Reading:

Thomas Friedman, “It’s a Flat World, After All,” The New York Times Magazine, April 3, 2005.

John Gray, “The World is Round”, The New York Review of Books, Volume 52, No. 13, August 11, 2005.

“The World is Spiky”, The Atlantic Monthly, October 2005.

Donald Lessard, “Frameworks for Global Strategic Analysis”, Journal of Strategic Management Education, 2003.

April 5: INTERNATIONAL REGIMES AND THE GLOBALIZATION OF INDUSTRIES

Reading:

Pankaj Ghemawat. “The Forgotten Strategy” Harvard Business Review, November 2003.

George Yip, “Global Strategy… In a World of Nations.” Sloan Management Review, Fall 1989.

Case:

BA and the ‘Open Skies’ Treaty, MIT Sloan Courseware.

April 10: LINKING NATIONAL AND FIRM-LEVEL ADVANTAGE

Reading:

Michael Porter, “Competing Across Locations: Enhancing Competitive Advantage through Global Strategy” from Porter, On Competition, 1998.

Case:

Shimano Inc A and B (B will be distributed in class), MIT Sloan Courseware.

April 12: MANAGING INTEGRATION AND RESPONSIVESS

Reading:

Christopher Bartlett and Sumantra Ghoshal, "Managing across Borders: New Organizational Responses." Sloan Management Review, Fall 1987.

Jose Santos, Yves Doz, and Peter Williamson, “Is Your Innovation Process Global?” Sloan Management Review, Summer 2004.

Case:

P&G Japan: The SK-II Globalization Project.

PART II: MANAGING IN DIVERSE ENVIRONMENTS

April 19: CAPTURING NEW MARKETS

Reading:

“China’s Champions: The struggle of champions.” The Economist, January 6, 2005.

“America and China: The Dragon Comes Calling.” The Economist, September 1, 2005.

C.K. Prahalad and Stuart L. Hart, “The Fortune at the Bottom of the Pyramid”, Strategy and Business, 2002.

Case:

Lenovo vs. Dell (will be distributed in class), MIT Sloan Courseware.

April 24: TAPPING NEW SOURCES

Reading:

Kasra Ferdows, “Making the Most of Foreign Factories” Harvard Business Review, March-April 1997.

Case:

Samsung Electronics

April 26: EXPANDING FROM NEW REGIONS

Reading:

Sumantra Ghoshal, Gita Piramal, and Christopher Bartlett, Managing Radical Change: What Indian Companies Must Do to Become World-Class, Viking Penguin India, 2000, Chapters 6 and 8

Case:

ICICI’s Global Expansion

MAY 1: MANAGING INTERESTS AND RISKS

Reading: Donald Lessard, “Risk and the Dynamics of Globalization,” in Birkinshaw, Ghoshal, Markides, Stopford, and Yip, eds., The Future of the Multinational Company (Chichester, England: Wiley, 2003).

Case:

BTC (TBD)

May 3: RESPONDING TO CRISES

Reading:

Yossi Sheffi and James Rice, “A Supply Chain View of the Resilient Enterprise,” Sloan Management Review, Fall 2005.

Case:

Arcor: Global Strategy and Local Turbulence

PART III: LEVERAGING ACROSS LOCATIONS

May 8: LEVERAGING PROCESSES

Case:

The Cemex Way: The Right Balance between Local Business Flexibility and Global Standardization, IMD-3-1341.

May 10: INTERGRATING GLOBAL SUPPLY AND MARKETING CHAINS

Reading:

“Inditex: The Future of Fast Fashion.” The Economist, June 16, 2005

Case:

Zara: Fast Fashion

May 15: GLOBAL LEADERSHIP

Reading:

Christopher Bartlett and Sumantra Ghoshal, “What is a Global Manager,” Harvard Business Review, 1992.

Morten T. Hansen and Nitin Nohria, “How to Build Collaborative Advantage.” Sloan Management Review, Fall 2004.

Carlos Ghosn, Excerpts from Video (will be shown in class)

May 17: IN CLASS FINAL EXAMINATION