People who buy Mr. Coffee want a small personal coffee machine for home kitchen or office use. Mr. Coffee also targets people who want to use their own coffee grounds and not pre-made coffee cups. They are people who want to make 1-4 cups of coffee at a time.
What do they use it for?
Making up to four cups of coffee from coffee grounds.
Why buy Mr. Coffee?
-On/off indicator light lets you know when your coffee maker is on or off -Grab-A-Cup Auto Pause stops cycle if you need a cup before brewing is finished -Dual water window allows visibility as you fill—no more overflows -Removable filter basket for quick and easy cleanup -Stain-resistant warming plate is easy to clean
