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Dan Ariely, Emir Kamenica and Drazen Prelec (Forthcoming), "Man's Search for Meaning: The Case of Legos". Journal of Economic Behavior and Organization.

Kristina Shampan'er and Dan Ariely (2007), "How Small is Zero Price? The True Value of Free Products".Marketing Science. Vol. 26, No. 6, 742 - 757.

Uri Simonson, Niklas Karslsson, George Loewensein and Dan Ariely (2008), "The Tree of Experience in the Forest of Information: Overweighing Experience Relative to Observed Information". GAMES and Economic Behavior.

On Amir, Ziv Carmon and Dan Ariely (Forthcoming), "The Dissociation between Monetary Assessments and Predicted Utility". Marketing Science.

Paul W. Eastwick, Eli J. Finkel, Daniel Mochon, and Dan Ariely (2007), "Selective vs. Unselective Romantic Desire: Not All Reciprocity is Created Equal". Psychological Science. Vol. 18, Nr. 4, 317 - 319.

Michael Norton, Jeana Frost and Dan Ariely (2007), "Less is More: The Lure of Ambiguity, or Why Familiarity Breeds Contempt". Journal of Personality and Social Psychology. Vol. 92, 97-105.

On Amir and Dan Ariely (2007), "Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays". Journal of Marketing Research. Vol. XLIV, 142-152

Leonard Lee, Shane Frederick and Dan Ariely (2006), "Try it, you'll like it: The influence of expectation, consumption, and revelation on preferences for beer". Psychological Science. Vol. 17. (12) 1054-1058

Steve Hoeffler, Dan Ariely, and Pat West (2006) "Path Dependent Preferences: The Role of Early Experience and Biased Search in Preference Development"". Organizational Behavior and Human Decision Processes. Vol. 101, No. 2: p. 215 - 229.

Steve Hoeffler, Dan Ariely, Pat West and Rod Duclos (2006), "Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience". Organizational Behavior and Human Decision Processes. Volume 101, Issue 2, November 2006, p. 215 - 229

Michael Norton, Samuel Sommers, Evan Apfelbaum, Natassia Pura and Dan Ariely (2006), "Colorblindness and Political Correctness: Playing the Political Correctness Game". Psychological Science. Psychological Science. 17(11), 949 - 953

Nina Mazar and Dan Ariely (2006), "Dishonesty in Everyday Life and its Policy Implications". Journal of Public Policy and Marketing. Vol 25-1, 117-126.

Gal Zauberman, Kristin Diehl and Dan Ariely (2006), "Hedonic Versus Informational Evaluations: Task Dependent Preferences for Sequences of Outcomes". Journal of Behavioral Decision Making. Vol 19-3, 191-211.

Leonard Lee and Dan Ariely (2006), "Shopping Goals, Goal Concreteness, and Conditional Coupons". Journal of Consumer Research. Vol 33, 60-70.

Dan Ariely, George Loewenstein and Drazen Prelec. (2006), “Tom Sawyer and the Construction of Value.” Journal of Economic Behavior and Organization. Vol 60 1-10

Dan Ariely and George Loewenstein (2006), "The Heat of the Moment: The Effect of Sexual Arousal on Sexual Decision Making"Journal of Behavioral Decision Making. 19 87-98.

Dan Ariely, Axel Ockenfels and Alvin Roth. (2005), “An Experimental Analysis of Ending Rules in Internet Auctions". The RAND Journal of Economics. Winter (Volume 36-4), 890-907.

Baba Shiv, Ziv Carmon, Dan Ariely (2005), "Placebo Effects of Marketing Actions: Consumers May Get What they Pay For". Journal of Marketing Research. 42 (4) 383-393.

Dan Ariely, Joel Huber, and Klaus Wertenbroch. (2005), “When do Losses Loom Larger than Gains?". Journal of of Marketing Research. 42 (2) 134-138.

Michael Norton, Joan DiMicco, Ron Caneel, and Dan Ariely (2004), “AntiGroupWare and Second Messenger,” BT Technology Journal, 22 (4) 83-88.

James Heyman and Dan Ariely (2004), "Effort for Payment: A Tale of Two markets," Psychological Science, 15 (11) 787-793.

---Featured as "Editor's Choice" in Science (2004), 306, p. 199.

James Heyman, Yesim Orhun and Dan Ariely (2004), “Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations” Journal of Interactive Marketing, 18 (4). 4–21.

Jiwoong Shin and Dan Ariely (2004), "Keeping doors open: The effect of unavailability on incentives to keep options viable," Management Science, 50 (5) 575 - 586.

Dan Ariely, John G. Lynch and Manny Aparicio (2004), "Learning by Collaborative and Individual-Based Recommendation Agents," Journal of Consumer Psychology, 14 (1&2), 81- 94.

Dan Ariely and Gal Zauberman (2003), "Differential Partitioning of Extended Experiences," Organizational Behavior and Human Decision Processes, No. 91, 128-139.

Dan Ariely, George Loewenstein and Drazen Prelec (2003), "Coherent arbitrariness: Stable demand curves without stable preferences," Quarterly Journal of Economics, No.118 (1), (February), 73-105.

Dan Ariely and Itamar Simonson (2003), "Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions," Journal of Consumer Psychology, No.13, 113-123.

Dan Ariely and Klaus Wertenbroch, Klaus (2002), "Procrastination, deadlines, and performance: Self-control by precommitment," Psychological Science, No. 13 (3), 219-224.

Joel Huber, Dan Ariely and Greg Fischer (2002), "Expressing preferences in a principal-agent task: A comparison of choice, rating and matching," Organizational Behavior and Human Decision Processes, 87(1), 66-90.

Itzhak Aharon, Nancy Etcoff, Dan Ariely, Chris F. Chabris, Ethan O'Connor and, Hans C. Breiter (2001), "Beautiful Faces have Variable Reward Value: FMRI and Behavioral evidence," Neuron, 32, 537-551.

Dan Ariely and Dan Zakay (2001), "A timely account of the role of duration in decision making," Acta Psychologica, 108 (2), 187-207.

Dan Ariely, (2001), "Seeing sets: Representation by statistical properties," Psychological Science, 12 (2), 157- 162.

Dan Ariely and George Loewenstein (2000), "The importance of duration in ratings of, and choices between, sequences of outcomes," Journal of Experimental Psychology: General, 129 (4), 508-523.

Dan Ariely, Daniel Kahneman and George Loewenstein (2000), "Joint commentary on the importance of duration in ratings of, and choices between, sequences of outcomes," Journal of Experimental Psychology: General, 129 (4), 524-529.

Dan Ariely (2000), "Controlling information flow: Effects on consumers' decision making and preference," Journal of Consumer Research, 27(2), 233-248.

Dan Ariely and Jonathan Levav (2000), "Sequential choice in group settings: Taking the road less traveled and less enjoyed," Journal of Consumer Research, 27 (3), 279-290.

Ziv Carmon and Dan Ariely (2000), "Focusing on the forgone: How value can appear so different to buyers and sellers," Journal of Consumer Research, 27 (3), 360-370.

Dan Ariely, Au Wing-Tung, Randy H. Bender, David V. Budescu, Christine B. Dietz, Hongbin Gu, Tom S. Wallsten and Gal Zauberman (2000), "The effects of averaging subjective probability estimates between and within judges," Journal of Experimental Psychology: Applied, 6, 130-147.

Dan Ariely and Gal Zauberman (2000), "On the making of an experience: The effects of breaking and combining experiences on their overall evaluation," Journal of Behavioral Decision Making, 13, 219-232.

Dan Ariely and Ziv Carmon (2000), "Gestalt characteristics of experienced profiles," Journal of Behavioral Decision Making, 13, 191-201.

John G. Lynch and Dan Ariely (2000), "Wine online: Search cost affect competition on price, quality, and distribution," Marketing Science, 19 (1), 83-103.

Greg Fischer, Ziv Carmon, Dan Ariely and Gal Zauberman (1999), "Goal-based construction of preferences: Task goal and the prominence effect," Management Science, 45 (8), 1057-1075.

Constantine Sedikides, Dan Ariely and Nils Olsen (1999), "Contextual and procedural determinants of partner selection: On asymmetric dominance and prominence," Social Cognition, 17, 118-139.

Steve Hoeffler and Dan Ariely (1999), "Constructing stable preferences: A look into dimensions of experience and their impact on preference stability," Journal of Consumer Psychology, 8 (2), 113-139.

Dan Ariely (1998), "Combining experiences over time: The effects of duration, intensity changes and on-papers line measurements on retrospective pain evaluations," Journal of Behavioral Decision Making, 11, 19-45.

Christina Burbeck, Steve Pizer, Brian Morse Ariely, Dan, Gal Zauberman and Jannick P. Rolland (1996), "Linking object boundaries at scale: A common mechanism for size and shape judgments," Vision Research, 36 (3), 361-372.

Jonathan A. Marshall, Christina Burbeck, Dan Ariely, Jannick P. Rolland and Kevin E. Martin and (1996), "Occlusion edge blur: A cue to relative visual depth," Journal of the Optical Society of America: A, 13 (4), 681-688.

Reuven Dar, Dan Ariely and Hanan Frenk, (1995), "The effect of past-injury on pain threshold and tolerance," Pain, 60, 189-193.

Dan Ariely and S. Tom Wallsten (1995), "Seeking subjective dominance in multidimensional space: An explanation of the asymmetric dominance effect," Organizational Behavior and Human Decision Processes, 63 (3), 223-232.

Jannick P. Rolland, Dan Ariely and William Gibson (1994), "Towards quantifying depth and size perception in virtual environments," Presence, 4, 24-49.