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15.141 Economics of the Health Care Industries
E. Berndt, S. Finkelstein

Date Topic Announcement
Feb. 27, 2001 Managing Medical R&D Reading Assignment:
Firm Size and Research Productivity in Drug Discovery by Prof. Rebecca Henderson &  Iain M. Cockburn, Ph.D.
(.pdf format)

Slide Presentation:
Defining and Realizing Clinical and Commercial Value by David J. Wierz, Wyeth-Ayerst Pharmaceuticals

March 9, 2001 Essay I Writing Assignment:
Essay I - Writing Assignment
(.pdf format)
Essay I - Writing Assignment
(.doc format)
March 11, 2001 Claritin and Schering-Plough:  A Prescription for Profit Article:  The New York Times
Claritin and Schering-Plough Article 
by Stephen S. Hall
March 13, 2001 Outsourcing Clinical Studies Slide Presentations:
Establishing Efficacy through Randomized Controlled Clinical Trials, by Ernst R. Berndt, Ph.D.

Evidence-based Practice:  the US View
by Susan Ross, M.D.

March 20, 2001 Establishing Efficacy
Slide Presentation:
Will It Work?  Efficacy Studies and Clinical Research, by Glenn Pransky, M.D., M.Occ.H.
April 10, 2001 Managing Global Pricing and Product Launch Strategies Reading Assignments:
A Primer on Pharmacoeconomics by Jean Paul Gagnon, Ph.D.
(.pdf format)

A Randomized Trial . . . Cholesterol Reduction Intervention Study (CRIS) by G. Oster, G. Borok, J. Menzin, J. Heyse, R. Epstein, V. Quinn, V. Benson, R. Dudl, & A. Epstein (.pdf format)

April 13, 2001 Essay II Writing Assignment:
Essay II - Writing Assignment
(.pdf format)
Essay II - Writing Assignment
(.doc format)
April 24, 2001 Information Technology and the Analysis of Retrospective Medical Claims Data Reading Assignments:
Guidance for Industry,
by U.S. H&HS, F&DA & CDER: Aerosol Steroid Product Safety Information in Prescription Drug Advertising and Promotional Labeling (.pdf format)

Consumer-Directed Broadcast Advertisement
   
(.pdf format)
& Questions & Answers
(.pdf format)

Industry-Supported Scientific and Educational
Activities
(.pdf format)
May 1, 2001 Pharmaceutical Marketing and the New Economy Reading Assignment:
Information, Marketing, and Pricing in the U.S. Antiulcer Drug Market by Ernst R. Berndt, Linda Bui, David R. Reiley, and Glen L. Urban
(.pdf format)

Slide Presentation:
Economics of Pharmaceutical Promotion
by Richard Manning, Ph.D., Pfizer, Inc.

May 8, 2001 Direct to Consumer Pharmaceutical Advertising Slide Presentations:
Direct-to-Consumer Prescription Drug Promotion
by Nancy M. Ostrove, Ph.D., Food and Drug Administration

Pharmaceuticals:  The New Consumer Marketing Frontier
by Len Tacconi, Merck & Company, Inc.

May 18, 2001 Essay III Writing Assignment:
Essay III - Writing Assignment
(.pdf format)
Essay III - Writing Assignment
(.doc format)

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