3/9 PROTOTYPING
Read:
Pisano, G. (1996). BMW: The 7-Series Project (A), Harvard Business School, 9-692-083: January 19.
MacCormack, A. (1996) Team New Zealand (A). Harvard Business School, 9-697-040
Clark, K. B. and T. Fujimoto (1991). Chapter 7: Manufacturing Capability: A Hidden Source of Advantage. Product Development Performance :Strategy, Organization, and Management in the World Auto Industry. Boston, Harvard Business School Press: 176-182, 188 - 204.
- Types of prototypes and their roles in the design process?
- What is the role of prototyping in reducing risk?
- How to select what prototype to use in the product development cycle?