bibliography

8. Bibliography

Cronin, Mary, Internet Strategy Handbook,1997.

Marlow, Eugene, Web Visions, 1997.

Peterson, Robert A., editor, Electronic Marketing and the Consumer,1997.

Kenneth Gassman, Davenport and Company, 1997

Survey Report on Internet Shopping, Ernst & Young LLP, 1997.

CyberAtlas consensus Data, Marketing and Internet (www.inet.net/cybersolve/outline1.htm).

Nielson Media Research.

Ernst & Young, 1997.

Enropean Information Technology Observatory.

SIMBA Information Inc.

Ernst & Young.

New Technology and Business Models for Radio, by Rick Ducey, National Association of Broadcasters, to International Association of Broadcasting General Assembly on April 27, 1997, at Buenos Aires, Argentina - http://www.nab.org/Research/RIBriefs/Presentations/ba2/tsld008.htm.

The Internet Index from Open Market, 10/10/97.

Obtained from Web Visions.

Yahoo Business Wire Story – 1/16/98.

Alice Richmond, ZAXOR Software, "Enticing Online Shoppers to Buy—A Human Behavior Study".