Bryan Reimer, Ph.D., is a Research Scientist in the MIT AgeLab and the Associate Director of The New England University Transportation Center at MIT. His research seeks to develop theoretical and applied insight into driver behavior by fusing together traditional psychological methods with big data analytics in computer vision and predictive modeling. His work leverages laboratory experimentation, driving simulation, field testing, and naturalistic study to develop a comprehensive understanding of visual, physiological, behavioral, and overall performance characteristics associated with how drivers respond to the increasing complexity of the modern operating environment. His work aims to find solutions to the next generation of human factors challenges associated with driver attention management, distraction, automation and the use of advanced driver assistance systems to maximize mobility and safety. He is an author on over 200 technical contributions in transportation and related human factors areas.
He founded and leads the Advanced Human Factors Evaluator for Attentional Demand (AHEAD) consortium, an academic-industry partnership aimed at developing the next generation of driver attention measurement tools, and the Advanced Vehicle Technology (AVT) consortium, an academic-industry partnership focused on developing an understanding of driver use of vehicle technologies including production level automated driving systems. Dr. Reimer’s team also works with other researchers at Massachusetts Institute of Technology to apply methods and knowledge in other domains affecting older adults.
He collaborates with industries worldwide on the topic of driver safety. In addition to his work with students at MIT, he speaks frequently on the topic of driver distraction and vehicle automation. In February 2016, he hosted a conversation with Mark Rosekind, Administrator, National Highway Traffic Safety Administration, titled “The Present and Future of Automated Driving: Technology, Policy, and the Human Factor.” Dr. Reimer has provided several keynote addresses on the topics of driver attention and vehicle automation and is regularly a featured speaker at conferences, symposiums, industry events and academic venues.
His research has been featured in the press including the Wall Street Journal, New York Times, USA Today, NBC News, Reuters, The Associated Press, Wired, Gizmodo, MIT Technology Review, Discovery Channel, BBC Horizon, Fast Company, The Boston Globe and Science News, among others. A Boston Globe Magazine First Person article “MIT AgeLab scientist Bryan Reimer on the perils of driver distraction” provided his views on automotive safety research. Science Careers featured Dr. Reimer in a Career Profile, “Focus on Aging: Engineering Safer Drivers”. A BBC Horizon documentary, “Surviving a Car Crash,” focused on his work as a key innovation in the future of automotive safety.
His work has been supported by Toyota, BMW, Jaguar Land Rover, Honda, Ford Motor Company, Subaru R & D, Mazda, Volvo Cars, Denso, Panasonic Automotive, Delphi, Autoliv, Takata, Liberty Mutual, Agero, Google, Monotype Imaging, The Hartford, the Santos Family Foundation, the Insurance Institute for Highway Safety, AAA Foundation for Traffic Safety, AARP, Johnson & Johnson, Shire Pharmaceuticals, and the United States Department of Transportation.
He is a graduate of the University of Rhode Island with a B.S. in Industrial Engineering, an M.S. in Manufacturing Engineering and a Ph.D. in Industrial and Manufacturing Engineering.