Introduction

Parking. It seemingly seems like one of the most simple things you could possibly do: you drive your car somewhere, you get out, and then you go about your day. Nonetheless, parking horror stories seem to be ubiquitous. Whether it be waiting in an endless line moving at glacial pace after a sports game, or trying to hurry so you don't miss your flight, this simple transaction can cause so much headache. It even can end up with humorous results. How can it be possibly easier to pay for someone else to come pick you up in an Uber than it is to park your own car?

This human-use experience analysis looks specifically at the 55 Franklin Street Garage in Cambridge, the parking lot for the Le Meridien hotel, the Avis/Budget car rental service, and the forsaken Star Market.