5.4 | Themes

A number of themes run through House Beautiful's Climate Control articles in the content which is depicted. This can be categorized into a number of themes. Click on the theme below to see more;

Integration with decor

House Beautifu was a magazine which mainly (but not exclusively) targeted a female, housewife audience. As such, the magazine featured articles on cooking and interior decoration in addition to articles on architectural design. Climate Control was integrated with decor, therefore, the magazine featured articles on Climate Control fabrics and "naturalistic" patterns and furniture.


House Beautiful illustration of a Climate Control fabric.


House Beautiful article title on the use of color with regard to Climate Control.