Team HERDDIndividual Pages
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Concept Refinement
We explored another form factor for the Giant Electronics hand bags. Here is a design for a jumbo sized IC 8x3x2" to hold pencils and other essentials. It is large enough to fit a full length breadboard if you wish to velcro it to the inside top of the case. Your BB will be protected from losing wires, and tucked away inside an amusing case! It is also large enough to carry wire cutters and pliers for the hardcore EE consumer. The open/close mechanism is akin to a tupperware container that seals around the lip of the container. The legs of the IC are painted on a single clear panel for ease of production and for robustness. There are keyed locking mechanisms on the front and back of the IC to align the lid for sturdy closure, and the IC legs clamp around the body for a tight fit. The legs use a live hinge for simplicity and cost reduction in manufacturing. The leg panels can then be formed as a single unit with the top housing, or seperately, and then heat staked onto the inside of the IC lid. The IC has printing on it to celebrate MIT 150 and our team name with some numerical dates to fit the professional IC look. In retrospect this particular design focused too much on authenticity and needed more creativity to play with the form factor.
Here is a closer look at the opening and closing mechanism. The legs clamp down on the side of the body and grip the underside of the IC. When the legs are snapped out from the body, the IC appears more open like a 'live bug'. The lid can now be removed and the keying mechanisms for lid alignment are visible from this profile view.
Finally, a rendering shown to scale illustrates the pencil bag's size relative to it's contents. The breadboard can be tucked away in the upper cavity of the IC, and there is plenty of room for pliers, strippers, pens, and pencils in the main body of the IC. The IC form factor could be one unit in our giant electronics collection. In general, for our refinement, we decided to focus on smaller carrying cases for our giant electronics line. The backpacks and laptop bags were decided against for their size. A pencil, glasses, or HD case is a much more discrete way to show off your MIT nerd pride. As we move forward it will be important to consider the character of each bag. While jumbo size and eye catching, each large component lacks an attention grabbing personality. The IC form factor appears less popular because of its gray tones and the standard rectangular shape does not seem to excite viewers. Adding CharacterTokidoki bags have pretty ridiculous colorful fun characters on the fabric prints. Some prints are more girly than others, but the main point is lots of color and emphasis on branding more than the actual bag. Maybe we could take the electronics bags in the same direction. Tokidoki bags usually have two styles, one with the characters printed on the outside, and one with the characters printed on the inside. We could do something similar with an inside print, and some fun electronics cartoon characters.
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