HERDD

Design Iterations

After developing a user-experience and brainstorming many different types of electronics-inspired containers from small to large and everything in between, we decided to further explore design iterations for smaller containers

The first prodcut was a "giant microchip" hard drive protector case (shown left).

Another iteration of the giant electronics concept was that of a sunglasses case shaped like a resistor. The container is based on a popular sunglass case design, but with a modified form to resemble that of a resistor, and painted stripes to represent 150 ohms and relate to the celebration of MIT150. The case is made of stamped steel covered in stretchy fabric that has been glued to the outer shell. A hinge defines the opening of the case and two springs limit the opening and also provide clamping resistance to hold the case closed for storage.

Another variation of a sunglasses case is shown to the left, this time made using injection-molded plastic. This one-piece construction was intended to allow for very cost-effective manufacturing. The design intent is again to reflect the form of a "giant resistor".

Shown here is a pencil case shaped like a resistor, but with a more "2-D" form than the sunglasses cases.

Another pencil case concept was considered, this time taking the form of a giant microchip.

The team decided to pursue that of an electronics-inspired pencil case. It was felt that such a product would have the greatest market potential, and because a pencil case is a somewhat less visible part of your average student's college gear, would allow the team to be more ostentatious with the design coloring.

Market Research

For some, a pencil case is nothing more than an apparatus to store pencils. For others it is an expression of who they are. For this reason, pencil cases come in many shapes, sizes and designs to suit a gambit of personalities. The designs range from simple colored pouches to elaborate decorations and designer labels. Accordingly, the prices range from several dollars for plain cases, to almost $50 for designer cases. From this data, we established the upper and lower price point for our product, somewhere between $10 and $20. Additionally, we understand that the product we are creating, the resistor inspired pencil case, appeals to niche markets. The markets we are targeting include science and technology-oriented individuals, as well as children who enjoy the friendly characters created to personify the electronic components.