When first brainstorming ideas for a product, we needed to develop a target user experience. One user we had in mind was a technically oriented person that had things they needed to carry around. These things could be electronic gizmos like pliers, soldering irons, wire strippers, electronic parts or books for studying or simply normal things that would go in a handbag or purse. Wouldn't it be fun to be able to carry your belongings in cases that looked like giant electronic components? We brainstormed transistor backpacks and resistor handbags. As well as LED hair ties and breadboard wallets. |
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