October
2023
BIRGER
WERNERFELT
J.
C. Penney Professor of Management Emeritus
MIT
Sloan School of Management
MASSACHUSETTS
INSTITUTE OF TECHNOLOGY
E62-539,
100 Main Street
Cambridge,
MA 02142
EDUCATION:
Harvard University, DBA (Managerial
Economics), 1974-76
University of Copenhagen, MA
(Economics), 1971-74
University of Copenhagen, BA (Philosophy),
1970-74
PREVIOUS POSITIONS:
Massachusetts Institute of Technology, MIT Sloan
School of Management
J. C. Penney Professor of Management, 1989 - 2023
University
of Copenhagen, Department of Economics,
Visiting Professor of Economics, 2010 -11
Northwestern University, J. L.
Kellogg Graduate School of Management
Associate Professor of Strategy (with tenure), 1985 - 89
University of Michigan, Graduate
School of Business Administration
Assistant Professor of Policy and
Control, 1981 - 85
University of Copenhagen,
Department of Economics
Research Fellow in Mathematical Economics, 1978 - 81
A/S Creole
Vice President, Strategic Planning, 1976 -78
HONORS AND AWARDS:
Fellow, INFORMS Society for
Marketing Science 2020
Lecturer, European School on New
Institutional Economics, Corsica, May 2014
Doctorate, Honoris Causa, Copenhagen
Business School, 2012
Keynote speaker, DRUID 2011
Highly Cited Author,
Economics/Business, ISI
Fellow of the International Academy
of Management
Fellow of the World Innovation
Foundation
Who's Who Among Executives and
Professionals, first listing in Honors Ed, 2008
Who’s Who in America, first listing
in 61st Ed, 2007
Who’s Who in American Education,
first listing in 7th Ed, 2006
Who’s Who in Science and
Engineering, first listing in 8th Ed, 2005
Who’s Who in Economics, first
listing in 4th Ed, 2003
Pashigian Lecturer, University of Chicago, 2002
Hightower Distinguished Lecturer,
Emory University, 1998
Finalist, J.D.C. Little Best Paper
Award, INFORMS College of Marketing, 1997.
Winner, Strategic Management
Society/Wiley Prize, 1994.
Finalist, J.D.C. Little Best Paper
Award, INFORMS College of Marketing, 1994.
Honorable Mention, O’Dell Award, Journal
of Marketing Research, 1992.
Finalist, J.D.C. Little Best Paper
Award, TIMS College of Marketing, 1991.
Best paper, Business Policy
and Planning, Academy of Management, 1988.
BOOK
Adaptation,
Specialization, and the Theory of the Firm: Foundations of the Resource-based
View, Cambridge University Press, 2016.
JOURNAL ARTICLES
(Economics, Marketing, Mathematics, Strategic Management)
All articles are the sole copyright
of the respective publishers. Materials are provided for educational use only.
Articles that have interest in two fields are listed in both.
Economics
“Diversified
Firms: Existence and Behaviors”,
Journal of Institutional Economics, 18, no. 3, pp. 345-60, 2022.
“On
the Internalization of Advertising and Marketing Services: An Adaptation Cost
Analysis” (with Alvin Silk and Shuyi Yu), Marketing
Science, 40, no. 5, pp. 946-63, 2021.
The Comparative Advantages of Firms, Markets, and Contracts: A Unified Theory”, Economica, 82, no. 236, April, pp. 350-67, 2015.
“Inefficient Pre-Bargaining Search”, Journal of Institutional
and Theoretical Economics, 168, no. 2, June, pp. 211 - 23, 2012.
“On the Grouping of Tasks into Firms: Make-or-Buy with
Interdependent Parts”, (with Sharon Novak), Journal of Economics and Management Strategy,
21, no. 1, Spring, pp. 53 -77, 2012.
“Costs of Implementation: Bargaining Costs Versus Allocative
Efficiency”, (with Boris Maciejovsky), Journal of Economic Behavior and
Organization, 77, no. 3, March, pp. 318 – 25, 2011.
“Bargaining Before or After Communication?", Journal of Institutional and Theoretical Economics,
164, no. 2, June, pp. 211-229, 2008.
“Renegotiation Facilitates Contractual Incompleteness”, Journal of Economics and Management Strategy, 16,
no. 4, Winter, pp. 893-910, 2007.
“Delegation, Committees, and Managers”, Journal of Economics and Management Strategy, 16, no.
1, Spring, pp. 35-51, 2007.
“Determinants of Asset Ownership: A Study of the Carpentry
Trade” (with Duncan I. Simester),
Review of Economics and Statistics, 87, no. 1, February, pp. 50-58,
2005.
“Product Development Resources and the Scope of the Firm”, Journal of Marketing, 69, no. 2, April, pp. 15-23, 2005.
“Robust Incentive Contracts”, Journal of Institutional and Theoretical Economics,
160, no. 4, December, pp. 545-54, 2004.
“Organizational Languages”,
Journal of Economics and Management Strategy, 13, no. 3, Fall, pp.
461-72, 2004.
“Governance of Adjustments”, Journal of Business, 77, no. 2, Part 2, April, pp.
S3-S24, 2004.
“Why Should the Boss Own the Assets?”, Journal of Economics and Management Strategy, 11,
no. 3, Fall, pp. 473-85, 2002.
“On the Nature and Scope of the Firm: An Adjustment-Cost
Theory”, Journal of Business, 70,
no. 4, October, pp. 489-514, 1997. Reprinted in The Theory of The
Firm: Critical Perspectives, ed. Nicolai Foss, New York, NY: Routledge,
2000. An earlier, and better, version is at https://www.kellogg.northwestern.edu/research/math/papers/824.pdf
“The Role of Inference in Context Effects: Inferring What
You Want from What is Available”
(with Drazen Prelec and Florian Zettelmeyer), Journal
of Consumer Research, 23, no. 1, June, pp.118-25, 1997.
“A Rational Reconstruction of the Compromise Effect”, Journal of Consumer Research, 21, no. 4, March, pp.
627-33, 1995.
“Selling Formats for Search Goods”, Marketing Science, 13, no. 3, Summer,
pp. 298-309, 1994.
“Comment on ‘Monitoring Agents with Other Agents’ by Hal R.
Varian”, Journal of Institutional and
Theoretical Economics, 146, no. 1, March, pp. 177-79, 1990.
“Tacit Collusion in Differentiated Cournot Games”, Economics Letters, 29, no. 4, April, pp. 303-06,
1989.
“Credible Delegation by Oligopolists: An Example from
Distribution Channel Management”
(with Anne T. Coughlan), Management Science, 35, no. 2, February, pp.
226-39, 1989.
“Determinants of Firm Performance: The Relative Importance
of Economic and Organizational Factors”
(with Gary S. Hansen), Strategic Management Journal 10, no. 5,
September-October, pp. 399-411, 1989.
“Reputation, Monitoring and Effort”, Information Economics and Policy, 3, no. 3,
September, pp. 207-18, 1988.
“Diversification, Ricardian Rents, and Tobin’s q”, (with Cynthia A. Montgomery), RAND Journal of
Economics, 19, no. 4, Winter, pp. 623-32, 1988. Reprinted in Resources,
Firms, and Strategies: A Reader, ed. Nicolai Foss, Oxford, UK: Oxford
University Press, 1997.
“Umbrella Branding as a Signal of New Product Quality: An
Example of Signaling by Posting a Bond”,
RAND Journal of Economics, 19, no. 3, Autumn, pp. 458-66, 1988.
“General Equilibrium with Real Time Search in Labor and
Product Markets”, Journal of Political Economy, 96,
no. 3, August, pp. 821-31, 1988.
“Tobin’s q and the Importance of Focus in Firm
Performance”, (with Cynthia A. Montgomery), American
Economic Review, 78, no. 1, March, pp. 246-50, 1988. Reprinted in Corporate
Strategy, ed. Margarethe Wiersema and Joe Beck, Cheltenham, UK: Edward
Elgar Publishing, 2011.
“Product Line Rivalry: Note”, American Economic Review, 76, no. 4, September, pp.
842-44, 1986.
“Technical Change, Competition and Vertical Integration” (with Srinivasan Balakrishnan), Strategic Management
Journal, 7, no. 4, July-August, pp. 347-59, 1986.
“Brand Loyalty and User Skills”, Journal of Economic Behavior and Organization, 6, no.
4, December, pp. 381-85, 1985.
“To Brand or Not to Brand? A Theoretical and Empirical
Question” (with David E.M. Sappington), Journal
of Business 58, no. 3, July, pp. 279-93, 1985.
“Stagflation, New Products and Speculation”, Journal of Macroeconomics, 6, no. 3, Summer, pp.
295-309, 1984.
“Consumers with Differing Reaction Speeds, Scale Advantages
and Industry Structure”, European
Economic Review, 24, no. 2, March, pp. 257-70, 1984.
Marketing
“On
the Internalization of Advertising and Marketing Services: An Adaptation Cost
Analysis” (with Alvin Silk and Shuyi Yu), Marketing
Science, 40, no. 5, pp. 946-63, 2021.
“How Do Successful Scholars Get Their Best Research Ideas?” (with Cathy Cao, Xinyu Cao, Matthew
Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang,
and Yuting Zhu). Marketing Letters, 30,
no. 3-4, pp. 221-32, 2019.
“On the Role of the RBV in Marketing”, Journal of the
Academy of Marketing Science, 42, no. 1, January, pp. 22-23, 2014.
“On Brand Extension as a Signal of Product Quality”, Marketing Science, 32,
no. 5, September-October, pp. 771-72, 2012.
“Class
Pricing”, Marketing Science, 27, no.
5, Sep-Oct, pp. 755 - 63, 2008.
“Product Development Resources and the Scope of the Firm”, Journal of Marketing, 69, no. 2, April, pp. 15-23,
2005.
“Implementing Quality Improvement Programs Designed to
Enhance Customer Satisfaction: Quasi-Experiments in the United States and
Spain” (with Duncan I. Simester,
John R. Hauser, and Roland Rust), Journal of Marketing Research, 37,
no.1, February, pp. 102-112, 2000.
“Bounded Rationality Modeling”, (with Bertrand Munier, Reinhard Selten
et al), Marketing Letters 10, no. 3, August, pp. 233-48, 1999.
“Sidepayments in Marketing” (with John R. Hauser and Duncan I. Simester).
Marketing Science, 16, no. 3, Summer, pp. 246-55, 1997. Finalist,
1997 J.D.C. Little Best Paper Award, INFORMS College of Marketing.
“The Role of Inference in Context Effects: Inferring What
You Want from What is Available”
(with Drazen Prelec and Florian Zettelmeyer), Journal
of Consumer Research, 23, no. 1, June, pp.118-25, 1997.
“Internal Customers and Internal Suppliers” (with John R. Hauser and Duncan I. Simester),
Journal of Marketing Research, 33, no. 3, August, pp. 268-80, 1996.
“Efficient Marketing Communication: Helping the Customer
Learn”. Journal of Marketing
Research, 33, no. 2, May, pp. 239-46, 1996.
“A Rational Reconstruction of the Compromise Effect”, Journal of Consumer Research, 21, no. 4, March, pp.
627-33, 1995.
“Customer Satisfaction Based Incentive Systems” (with John R. Hauser and Duncan I. Simester),
Marketing Science, 13, no. 4, Winter, pp. 327-50, 1994. Finalist,
1994 J.D.C. Little Best Paper Award, INFORMS College of Marketing.
“An Efficiency Criterion for Marketing Design”, Journal of Marketing Research, 31, no. 4, November,
pp. 462-70, 1994.
“Selling Formats for Search Goods”, Marketing Science, 13, no. 3, Summer,
pp. 298-309, 1994.
“On the Function of Sales Assistance”, Marketing Science, 13, no. 1, Winter, pp. 68-82,
1994.
“Risk Reduction and Umbrella Branding” (with Cynthia A. Montgomery), Journal of Business,
65, no. 1, January, pp. 31-50, 1992.
“Sources of Superior Performance: Market Share vs. Industry
Effects in the U.S. Brewing Industry”,
(with Cynthia A. Montgomery) Management Science, 37, no. 8, August, pp.
954-59, 1991.
“Brand Loyalty and Market Equilibrium”, Marketing Science, 10, no. 3, Summer, pp. 229-45,
1991. Finalist, 1991 J.D.C. Little Best Paper Award, TIMS College of
Marketing.
“An Evaluation Cost Model of Consideration Sets” (with John R. Hauser), Journal of Consumer Research, 16,
no. 4, March, pp. 393-408, 1990.
“Advertising Content When Brand Choice is a Signal”, Journal of Business, 63, no. 1, January, pp. 91-98,
1990.
“The Competitive Implications of Relevant-Set/Response
Analysis”, (with John R. Hauser), Journal
of Marketing Research, 26, no. 4, November, pp. 391-405, 1989.
“Credible Delegation by Oligopolists: An Example from
Distribution Channel Management”
(with Anne T. Coughlan), Management Science, 35, no. 2, February, pp.
226-39, 1989.
“A Model for Customer Complaint Management”, (with Claes Fornell), Marketing Science, 7, no. 3,
Summer, pp. 287-98, 1988. Abbreviated version in Incentive, September
1988.
“Existence and Uniqueness of Price Equilibrium in
‘Defender”’ (with John R. Hauser), Marketing
Science 7, no. 1, Winter, pp. 92-93, 1988.
“Umbrella Branding as a Signal of New Product Quality: An
Example of Signaling by Posting a Bond”,
RAND Journal of Economics, 19, no. 3, Autumn, pp. 458-66, 1988.
“Defensive Marketing Strategy by Customer Complaint
Management: A Theoretical Analysis”,
(with Claes Fornell), Journal of Marketing Research 24, no. 4, November,
pp. 337-46, 1987. Honorable mention, 1992 O’Dell Award, Journal
of Marketing Research.
“Competitive Price and Quality Under Asymmetric Information”, (with Gerard J. Tellis), Marketing Science 6, no.
3, Summer, pp. 240-53, 1987.
“A Special Case of Dynamic Pricing Policy”, Management Science 32, no. 12, December, pp.
1562-66, 1986.
“Product Line Rivalry: Note”, American Economic Review, 76, no. 4, September, pp.
842-44, 1986.
“Consumption Experience and Sales Promotion Expenditure” (with Claes Fornell and William T. Robinson) Management
Science 31, no. 9, September, pp. 1089-1105, 1985.
“The Dynamics of Prices and Market Shares Over the Product
Life Cycle”, Management Science 31, no.
8, August, pp. 928-39, 1985.
“To Brand or Not to Brand? A Theoretical and Empirical
Question” (with David E.M. Sappington), Journal
of Business 58, no. 3, July, pp. 279-93, 1985.
“Brand Loyalty and User Skills”, Journal of Economic Behavior and Organization, 6, no.
4, December, pp. 381-85, 1985.
Mathematics
“On the Existence of a Nash Equilibrium Point in N-Person
Nonzero Sum Stochastic Jump Differential Games”, Optimal Control Applications and Methods, 9, no. 4,
October-December, pp. 449-56, 1988.
“Uniqueness of Nash Equilibrium for Linear-Convex Stochastic
Differential Games”, Journal of Optimization Theory
and Applications, 53, no. 1, April, pp. 133-38, 1987.
“Semifuzzy Games”, International Journal for Fuzzy Sets and Systems, 19,
no. 1, May, pp. 21-28, 1986.
Strategic Management
“Diversified Firms: Existence and Behaviors”, Journal of Institutional Economics, 18, no. 3, pp.
345-60, 2022.
“When Does the Underdog Win?”,
Strategy Science, 7, no. 1, pp. 1-9, 2022.
“A Possible Micro-Foundation for
the RBV and Its Implications”. Strategic
Management Review, 1, no. 1, pp. 145-58, 2020.
“Foreword”, in Nicolai J. Foss, Organizational Leadership: New Studies in Strategy, Entrepreneurship, Knowledge, and Methodology. Copenhagen, Denmark: DJOEF Publishing, 2015.
“On the Role of the RBV in Marketing”, Journal of the
Academy of Marketing Science, 42, no. 1, January, pp. 22-23, 2014.
“Small Forces and Large Firms: Foundations of the RBV”, Strategic Management
Journal, 34, no. 6, June, pp. 635 – 43, 2013.
“The Use of Resources in Resource Acquisition”, Journal of Management, 37, no. 5, September, pp. 1369-73, 2011.
“Delegation, Committees, and Managers”, Journal of Economics and Management Strategy, 16, no.
1, Spring, pp. 35-51, 2007.
“Organizational Languages”,
Journal of Economics and Management Strategy, 13, no. 3, Fall, pp.
461-72, 2004.
“Why do Firms Tend to Become Different?”, in Constance Helfat (ed.), Handbook
of Organizational Capabilities, Malden, MA and Oxford, UK: Blackwell,
Chapter 9, pp. 121-33, 2003.
“Foreword”, in Nicolai J. Foss
(ed.), Resources, Firms, and Strategies: A Reader, Oxford, UK: Oxford
University Press, 1997.
“Resource-Based Strategy in a Stochastic
Model”, in Cynthia A. Montgomery (ed.), Resource-Based and Evolutionary
Theories of the Firm, Norwell, MA, and Dordrecht: Kluwer Academic, pp.
133-46, 1995.
“The Resource-based View of the Firm: Ten Years After”, Strategic Management Journal, 16, no. 3, March, pp.
171-75, 1995.
“Sources of Superior Performance: Market Share vs. Industry
Effects in the U.S. Brewing Industry”,
(with Cynthia A. Montgomery) Management Science, 37, no. 8, August, pp.
954-59, 1991.
“Strategy and the Research Process: Reply” (with Cynthia A. Montgomery and Srinivasan Balakrishnan), Strategic
Management Journal, 12, no. 1, January, pp. 83-84, 1991.
“Why Do Firms Reduce Business Risk?” (with Raphael H. Amit), Academy of Management Journal, 33,
no. 3, September, pp. 520-33, 1990.
“From Critical Resources to Corporate Strategy”, Journal of General Management, 14, no. 3, Spring,
pp 4-12, 1989. Chosen as one of five articles to be reprinted in Journal of
General Management: Through the Years, 2008.
“Determinants
of Firm Performance: The Relative Importance of Economic and Organizational
Factors” (with Gary S. Hansen), Strategic Management Journal 10,
no. 5, September-October, pp. 399-411, 1989.
“Strategy Content and the Research Process: A Critique and
Commentary”, (with Cynthia A. Montgomery and
Srinivasan Balakrishnan), Strategic Management Journal, 10, no. 2,
March-April, pp. 189-97, 1989.
“The Link Between Resources and Types of Diversification:
Theory and Evidence”, (with Sayan Chatterjee), Strategic
Management Journal, 12, no. 1, January, pp.33-48, 1991. A substantially
different version entitled, “Related or Unrelated Diversification: A
Resource-based Approach”, is in Proceedings of the Academy of Management, 1988,
pp. 7-11. Best Paper, Business Policy and Planning, Academy of Management
National Meeting, 1988.
“Diversification, Ricardian Rents, and Tobin’s q”, (with Cynthia A. Montgomery), RAND Journal of
Economics, 19, no. 4, Winter, pp. 623-32, 1988. Reprinted in Resources,
Firms, and Strategies: A Reader, ed. Nicolai Foss, Oxford, UK: Oxford
University Press, 1997.
“Tobin’s q and the Importance of Focus in Firm
Performance”, (with Cynthia A. Montgomery), American
Economic Review, 78, no. 1, March, pp. 246-50, 1988. Reprinted in Corporate
Strategy, ed. Margarethe Wiersema and Joe Beck, Cheltenham, UK: Edward
Elgar Publishing, 2011.
“What is an Attractive Industry?” (with Cynthia A. Montgomery) Management Science, 32,
no. 10, October, pp. 1223-30, 1986. Reprinted in Corporate Strategy (Ed.
Jeffrey A. Krug), London, UK : Sage Publications, 2008.
“Technical Change, Competition and Vertical Integration” (with Srinivasan Balakrishnan), Strategic Management
Journal, 7, no. 4, July-August, pp. 347-59, 1986.
“The Relation Between Market Share and Profitability”, Journal of Business Strategy, 6, no. 4, Spring, pp.
67-74, 1986.
“The Capital Asset Pricing Model and Strategic Planning”, Management Science, 31, no. 4, April, pp. 510,
1985.
“Competitive Strategy Under Uncertainty” (with Aneel Karnani) Strategic Management Journal, 8,
no. 2, March-April, pp. 187-194, 1987. Another version with the same title is
in Proceedings of the Academy of Management, 1984, pp. 42-46 and in Administrative
World, no. 5, pp. 137-41, 1988 (in Chinese).
“Multiple Point Competition” (with Aneel Karnani), Strategic Management Journal, 6,
no. 1, January-March, pp. 87-96, 1985. Another version with the same title is
in Proceedings of the Academy of Management, 1983, pp. 27-31.
“Consumers with Differing Reaction Speeds, Scale Advantages
and Industry Structure”, European
Economic Review, 24, no. 2, March, pp. 257-70, 1984.
“A Resource-based View of the Firm”, Strategic Management Journal 5, no. 2, April-June,
pp. 171-80, 1984. Winner, 1994 Strategic Management Society/Wiley Best
Paper Prize. Reprinted in Resources, Firms, and Strategies: A Reader,
ed. Nicolai Foss, Oxford, UK: Oxford University Press, 1997; in Alternative
Theories of the Firm, ed. Richard N. Langlois, Tony Fu-Lai Yu, and Paul L.
Robertson, Cheltenham, UK: Edward Elgar Publishing, 2001; in The Economics
of Business Strategy, ed. John Kay, Cheltenham, UK: Edward Elgar
Publishing, 2002; and in Strategic Management, ed. J. Birkinshaw, Cheltenham,
UK: Edward Elgar Publishing, 2004.
Reviews
Review of R. K. Morck, Concentrated Corporate Ownership in Journal of Economic Literature, 40, no. 1, March,
pp. 181-82, 2002.
Review of R. Selten,
Models of Strategic Rationality in Managerial
and Decision Economics, 11, no. 1,
February, pp. 69-70, 1990.
Research Projects
“Stochastic Continuous
Time Games and Optimization Problems with Controlled Point Process Arrivals”
"Small Talk as a Contracting
Device: Trust, Cooperative Norms, and Changing Equilibria"
(with Matthew Cashman and Boris Maciejovsky).
PROFESSIONAL ACTIVITIES:
Program Committee, Society for Institutional and Organizational
Economics annual conference, 2017.
Coeditor, Journal
of Economics and Management Strategy, 2007-16.
Program
Committee, International Industrial Organization annual conference, Boston,
2015; Philadelphia, 2016; Boston, 2017.
Panel Member, European Research
Council, 2007-2011.
Advisory
Board, Quantitative Marketing and Economics, 2003-
Area
Editor, Editorial Board, Marketing Science, 1995-97, 1990-2001.
Department
Editor, Associate Editor, Management Science, 1987-94, 1997-00.
Editorial Board, Strategic Management Journal, 1986-06.
Editorial Board, Journal of Marketing
Research, 1996-98.
Ad hoc referee for:
Economics
American Economic Review, Canadian
Journal of Economics, Eastern Economic Journal, Econometrica,
Economic Inquiry, Economic Journal, International Economic Review, International
Journal of Industrial Organization, Israel Science Foundation, Journal
of Development Economics, Journal of Economic Behavior and Organization, Journal
of Economic Theory, Journal of Economics (Zeitschrift
fur Nationalokonomie), Journal of Economics &
Management Strategy, Journal of the European Economic Association, Journal of
Industrial Economics, Journal of Institutional and Theoretical Economics, Journal
of Law and Economics, Journal of Law, Economics, and Organization, Journal of
Macroeconomics, Journal of Political Economy, Journal of Public Economics, Managerial
and Decision Economics, National Science Foundation, Quarterly Journal
of Economics, Quarterly Review of Economics and Business, RAND Journal of
Economics, Review of Economic Studies, Review of Economics and Statistics, Review
of Industrial Organization, Scandinavian Journal of Economics, Social
Science and Humanities Research Council of Canada.
Marketing
International Journal of
Research in Marketing, Journal of Business, Journal of Consumer Research, Journal
of Marketing, Journal of Marketing Research, Journal of Public Policy and
Marketing, Journal of Retailing, Management Science, Marketing Science, Sloan
Management Review.
Strategic Management
Academy of Management
Journal, Academy of Management Review, California Management Review, Industrial
and Corporate Change, Journal of Management, Journal of Management Studies, Management
Science, Organization Science, Research Policy, Strategic Management Journal
Miscellaneous
Information Systems
Research, Mathematics of Operations Research, Operations Research, Optimal
Control Applications and Methods.
Member of:
American Economic Association, INFORMS
College of Marketing, Strategic Management Society
DISSERTATION COMMITTEES:
Marketing
Shuyi Yu (Member),”Digital
Technologies, Customer Experience and Decisions”, 2021; first job at Google.
Song Lin (Chair), “Consumer
Heterogeneity, Uncertainty, and Product Policies”, 2015; first job at Hong Kong
University of Science and Technology, now tenured there. (Winner, ISMS Doctoral
Dissertation Proposal Award.)
Matthew Selove (Chair), “Three
Essays on Strategic and Tactical Issues in Product Design”, 2010; first job at the
University of Southern California, now tenured at Chapman University. (Winner,
John A. Howard Dissertation Award of the American Marketing Association.)
Jiwoong Shin (Member), “Three Essays
in Marketing”, 2005; First job at Yale University, now full professor there.
Robert Zeithammer (Member),
“Forward-Looking Bidders in Sequential Auctions”, 2003; first job at The
University of Chicago, now full professor at the University of California at
Los Angeles.
Dina Mayzlin (Chair), “Word of Mouth
as a Marketing Tool: Influencing and Learning from Consumer Conversations”,
2002; first job at Yale University, now full professor at the University of
Southern California. (Winner, John A. Howard Dissertation Award of the American
Marketing Association.)
David Godes (Chair), “Essays on
Marketing and the Organization”, 2000; first job at Harvard University, now a
chaired full professor at the University of Maryland. (Winner, 2000 Zenon &
Clotilde Zannetos Thesis Prize of MIT.)
Florian Zettelmeyer (Co-chair),
"Three Essays on Strategic and Organizational Uses of Information in
Marketing", 1996; first job at the University of Rochester; now a chaired full
professor at Northwestern University. (Honorable Mention, 1995
Dissertation Proposal Award of the Marketing Science Institute.)
Eric T. Anderson (Co-chair), “Essays
in Pricing and Advertising”, 1995; first job at the University of Rochester;
now a chaired full professor at Northwestern University. (Honorable
Mention, 1994 Dissertation Proposal Award of the Marketing Science Institute.)
Duncan I. Simester
(Chair), “Analytical Essays on Marketing”, 1993; first job at the University of
Chicago; now a chaired full professor at the Massachusetts Institute of
Technology. (Winner, 1992 Dissertation Proposal Award of the Marketing
Science Institute.)
Miguel Villas-Boas (Chair), “On
Promotions and Advertising Policies: A Strategic Approach”, 1991; first job at
the University of California at Berkeley; now a chaired full professor
there. (Finalist, 1993 J.D.C. Little Best Paper Award, 1993 Frank Bass
Best Dissertation Paper Award, TIMS College of Marketing.)
Gerald J. Tellis (Member), “Consumer
Information, Marketing Strategy, and Market Share”, 1983; first job at the
University of Iowa; now a chaired full professor at the University of Southern
California.
Strategic Management
Gary S. Hansen (Chair),
“Determinants of Firm Performance: An Integration of Economic and
Organizational Factors”, 1987; first job at the University of Washington at
Seattle; now tenured at the University of California at Santa Barbara (Winner,
1987 Dissertation award of the Academy of Management)
Sayan Chatterjee (Chair), “The
Diversification Decision: The Economics of the Manager’s Perspective”, 1985;
first job at Purdue University; now full professor at Case Western University
(Finalist, 1985 Dissertation award of the Academy of Management)
Srinivasan Balakrishnan (Chair), “A
Dynamic Analysis of the Vertical Integration Strategy”, 1983; first job at
UCLA; now retired from the University of Minnesota at Minneapolis (Finalist,
1983 Dissertation award of the Academy of Management)
Accounting
John Cheh (Member), “Incentive
Effects of Inter-Agent Monitoring: Implications for Responsibility Accounting
and Auditor-Consultant Interaction”, 1986; first job at New York University;
now full professor at University of Akron.
CURRENT RESEARCH INTERESTS:
Theory of the Firm
Foundations of Business
Strategy
Foundations of Marketing